Insight Wealth Strategies

FreshPixel partnered with Blennd on the complete redesign and rebuild of Insight Wealth Strategies, a boutique fiduciary wealth management firm with more than $1 billion in assets under management. The goal was to modernize an outdated digital presence and create a website that better reflected the firm’s premium, high-touch client experience while improving lead quality and usability. Inspired by Insight’s lighthouse brand symbol, the new design focused on trust, guidance, and modern luxury through refined typography, elevated color palettes, and intuitive user journeys. The result was a faster, more scalable platform that preserved valuable SEO equity, empowered the internal team with easier content management, and positioned Insight as a trusted, modern leader in financial planning and investment management.